It is no good to you if every time your marketing tool screams of failure when you send them out to your target clients. They just do not get the results you want with the investments you put in.
Take for example your brochure printing campaign. Unless your brochures get you one foot inside your target clients' doors, you will never get that chance to make a sale of your products and services. Brochures are meant to provide you with the means to put your best foot forward. If you fail every time to do that, you are just wasting your time, money and effort in marketing your products and services to your target clients as you most likely would not get any positive response whatsoever.
So what do you do to totally reinvent your marketing collaterals? You do an overhaul. You go back to your drawing board and get everybody involved in the make-over. And abide by these easy and quick tips to make not only your print brochure effective but the rest of your marketing tools in your arsenal.
Learn from your competition. Maybe not just your competition but from all those marketing collaterals out there. You probably get all those collaterals everyday of every week. Instead of chucking them down your garbage bin immediately, why not pay attention to them and read what is in their pages. Chances are you will get a healthy dose of design ideas and content literature that you can use in your own marketing tools. Look at what attracts you and take note of what repels you. Then add your design ideas to your templates so you can provide yourself with the most appropriate tools to promote your business effectively.
Get a creative expert. Get that person involved from the very start. Bring in a creative expert designer and plan out what you are going to do with your marketing collaterals. Give your skilled a person what you intend to accomplish and try to develop a template that would best describe who you are and what you can do best.
There are many online printing companies that can provide you with experts if you still do not have one. Just be sure that when you finally decide on someone, he or she would be able to work well with you that the end result of your printing project would be productive for everybody.
Know your budget. How much should you spend on your printing? What is your budget for marketing? It is not enough that you have these great ideas. You also should be able to justify doing it with a realistic budget with which to work on. And I repeat - have a realistic budget. You would not want to waste your money on creating a white elephant in the process; but you also would not want to provide a mediocre marketing tool to your target clients just because you are so stingy. You can always qualify your budget by using that of the collaterals already in the market. Along with your research, you should also be able to know how much the others are shelling out for their great-looking marketing tools.
Set up a reachable printing budget. Make it as painless as possible. Talk it out with your printing company. Or you can call up a couple if you have not worked with one yet. Ask them how much it will cost to print the type of printing templates based on the one you supplied them. By knowing how much the project entails, you will be able to produce collaterals that are great for your business as well as those that are within the budget you have.
